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Millennial women are 3x more likely to talk about sex than their salaries. Women have risen to unprecedented financial power, surging across indicators such as breadwinner status, entrepreneurship, investing, and wealth. With this rise they are breaking from traditional life paths, creating flexible definitions for what being a woman means. But this evolution is not being matched with a new understanding of her relationship with money.
To break though, we used the data to create a platform centered around powerful statistics designed to challenge outdated norms around gender and money, and spark a cultural conversation. Women have risen to unprecedented financial power, surging across roles such as breadwinner, entrepreneur, investor, and boss. To break through, we created a platform centered on thought-provoking questions that delivered true-to-life statistics and content that challenged outdated gender and money norms.
Together, we sparked a cultural conversation in Money is Changing. Money is Changing. Visa — Money is Changing 1. We told her stories in her language, with a style that felt like hers. And we got the word out with partnerships that were relevant to her.
With all this juicy research, we published our findings.